Footage by Content Factory / Edited by Laura Imkamp
Over the course of almost two years at Content Factory Shanghai, I worked as part of a small team to produce, shoot and edit visual content specifically for Ford Motor Company.
We created original videos and content for Ford’s Asia Pacific social media outlets, as well as supporting content for major advertising campaigns and vehicle launches, including the 2015 Mustang, Ranger, Everest and Focus.
We also worked closely with GTB (formerly Blue Hive) to coordinate media content and branding & marketing strategies within the structure of larger campaigns.
Content Factory is a division of Prism, and part of the WPP parent group.